Social media marketing has come a long way from its humble beginnings. It is one of the most effective marketing methods where you get to build a close relationship with your customers over time. Social media marketing changes quite rapidly. Hence, you need to be up-to-date with the latest trends in the industry to succeed with the method. This read offers information on the latest social media trends in 2017.
Live video content is supposed to grow bigger in 2017. In fact, 14% of businesses experimented with it last year. Social Media Examiner predicts that 43% of marketers would be using the method in 2017. Although you find a host of streaming video sites out there, Facebook and Periscope are two of the most popular sites today. Even Twitter and Instagram have launched their versions of live video in November 2016. That’s why you need to take advantage of this trend to take your business to the next level in 2017.
Messaging apps will become popular in 2017. There are more and more brands that lean on messaging apps in 2017. In fact, messaging apps are used by more than 4 billion users worldwide right now. Many brands are using messaging apps to communicate with their clients which provide a faster and easier way for customers to get the required assistance from the businesses they patronize. WhatsApp, Facebook Messenger, public documents and WeChat are popular messaging apps in this day and age, as seen here in this site.
Social media e-commerce will become quite powerful in 2017. There are many social media sites that allow their clients to purchase products via their apps. In fact, Snapchat is already testing and rolling out its e-commerce features these days. More than 56% of clients use social media to browse products for sale. In fact, more than 31% online shoppers said that they use social media sites to look for their favorite products and services. You should take advantage of this trend and make use of social media e-commerce when promoting your product or service.
Mobile advertising is supposed to expand in 2017. Facebook brought in more than $7 billion in ad revenue last year. More than 80% of this revenue came from mobile ads. Twitter’s ad revenue is also on the rise, especially in mobile format. As a marketer, you need to take advantage of these social media trends in order to take your business to the next level in 2017.
In conclusion, social media is one of the most effective marketing methods that help improve your brand awareness and sales conversions over time. You have to be up-to-date with the latest trends in social media marketing in order to take advantage of these trends. That’s where a reliable social media marketing agency comes in handy. You should choose the right agency to conduct an effective social media campaign for your business. The aforementioned article offers information on why you need to take advantage of the latest trends in social media marketing in order to take your business to the next level. Here’s a guide about that for you to check out.