Group personal training classes are one of the most fun form of workout because your clients have to constantly keep challenging themselves. Being a personal trainer, attracting customers for this workout regime is a tough process as not every health conscious person would want to be a health freak. So, how do you find a strong fitness marketing strategy that will encourage clients to sign up for boot camp classes.
Here are a few tips that will give you positive results if done correctly.
Flyers all the way
It may sound repetitive, but flyers work all the time. Every single time. Make your content strong yet appealing. It should be interesting in a way that it highlights the USP of joining your boot camp classes. Print it in colour paper as it is more attractive. Select areas near your fitness centre and start spreading the flyers in Gold Coast & Sydney. Another key point where you can give away flyers is at nearby malls. The footfalls are so many, that you can always get a few leads.
Promote with proof
Put up videos or images of your existing clients undertaking exercise at Dangerously Fit Personal Training after seeking their permission. Show the transformation from fat to fit so that visitors on your website realise the drastic change that occurs when people join boot camp classes. This is a sure shot way to not only promote your existing workout regime but to also encourage more clients. As a fitness marketing strategy, this is a visual manifestation of your hard work.
Create challenge on social media
Social media does create a buzz about your fitness centre in Gold Coast and Sydney if you strategically market it. Create a challenge or a contest and throw it open to all. In this way, videos, photos will begin pouring in on your Facebook page. It will not create a discussion and fun on your webpage but also generate new interest amongst visitors. You can gift the winner a free boot camp class so that it will challenge each of your fan members to push themselves so that they can get the free class. It’s also always good to make sure you add your website address on social medias such as http://goldcoast.dangerouslyfit.com.au/boot-camp/
Conduct free workshops
When you are interested in creating a positive feeling towards your boot camp classes, the best way is to offer free workshops on it. You will instantly have many people sign up for it. In fitness marketing, offering anything free to your potential personal training clients always works well because the it encourages those who are clueless about boot camps to get a glimpse or teaser of showing them what exactly they are getting into.
Join the Aussie Cops
Group personal training classes in Gold Coast and Sydney are usually for those who exercise regularly. You can almost call it the next level of exercising. In Australia, cops are supposed to be fit. So, strike a deal with the Cops and give them a discount. Including the local cops will be a massive hit amongst your community. These boot camp classes will also put the cops into shape.